Durability Series
Testing the Limits
We created a unique series to show viewers just how strong Away products are. We put the luggage through entertaining, unexpected, travel-inspired tests that showcase the quality, performance, and thoughtful design behind every product
Creating a lab like setting to perform a series of "expert" tests. From lighting luggage on fire to dropping it off a 10 story building.
The Lab
Putting the luggage through vigorous sea testing. We introduced the luggage to a group of sharks, brought it to the ocean floor and even had a stunt jet skier try to destroy it (unsuccessfully!)
Ocean Durability
Ranch Durability
It's not easy to survive a day on the farm! We brought Away product to the countryside to see how it would survive everything from horse trampling to lasso dragging.
007 Durability
This part of the series was inspired by classic James Bond films. Product was dragged behind a vespa on a rooftop, survived a car chase and more.
